An ugly website is a detriment to otherwise good businesses. It’s easy to invest a lot of time and money into marketing and advertising just to have potential customers be turned away by the design of your website. This is the sort of situation that professional marketing consultants walk into when brought into a new job.

The website’s already set up. Many internal influences cannot look at their own site with a critical eye. Like a parent’s opinion of their baby, the owners of a badly designed website likely can’t see its glaring flaws. It happens all the time.

Human beings naturally try to look at the brighter side of investments they make. Even if those investments, in truth, hurt them. It’s hard to go to the internal influences to say that the website they’re responsible for is atrocious and needs to be completely rebuilt from the ground up.

This sort of direct attack is a hard sell for clients who convinced themselves that their website looks phenomenal. This method actually rarely works. What most successful marketers and consultants do is collect pertinent data to show their clients how much of a detriment their ugly website truly is.

Do the research!

One easy way to collect data is by conducting surveys. These surveys won’t need a huge sample size. It’s important to draw from two distinct groups of people. Those groups include existing and potential customers.

Have these two groups rate the website in question against those of their top competitors to see how they stack up. A lot of times, current customers rate the site favorably, as they’ve already been sold on the idea and are fine with it. These are actually who the internal influences are in contact with the majority of the time.

This is one of the reasons why it can be hard for them to see how ugly their website truly is. What needs to be focused on is the newer customers. That is where it’s easy to drum up new business. This is why you want a website that converts visitors into customers.

Going with actual customer data about a website design rather than personal preference is a highly successful strategy. Once the website has been rated and it’s been discovered that potential customers have an unfavorable view of the website, try to correct the problem.

Search for a web design agency that produces beautiful and effective websites that work. Don’t just settle for the first web design agency that turns your eye. Make sure that you are a good match for one another.

Not sure about your own website?

Set up a free website evaluation here.

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Links Web Design is a Website Design Company in Bangor, Maine.