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Define Your Brand, Define Yourself

Define Your Brand, Define Yourself

Defining your brand is an integral part of your business’ marketing plan. You can have a name, website, brand colors, design aesthetic, and logo without having a defined brand. Your brand is what you stand … Read More

What’s Your Brand?

What’s Your Brand?

Your brand is what helps you stand out from the crowd and is what your customers think of when they think of you. You may think that your brand is just your logo, colors, and … Read More

Building Online Marketing Strategies for Small Businesses

Building Online Marketing Strategies for Small Businesses

Small businesses can have huge potential. Unfortunately, far too many of them don’t know how to handle marketing. They neglect to use the Internet to their advantage, which can have a huge impact on their business. While some small businesses may not have the time or money to devote to marketing, many others simply don’t know where to begin or what to do. Aside from building a website, they’re at a loss for how to market their business online. Luckily, it doesn’t have to remain a mystery. Here’s what every small business should do to market their products or services.

Google+ – What it is & How to Use it

Google+ – What it is & How to Use it

Many businesses are using Google Plus to promote their products and services. Google Plus is a social networking site owned by Google Incorporated. The site has two main components: the front end and the back end. The front end component is what people see when they log in to their Google Plus accounts. The front end is the user interface that allows you to do things on Google Plus. The back end is the component that you do not see; it resides in Google’s massive database. There are many advantages of using Google Plus to promote your business.

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