Increase Brand Engagement With Facebook

Many of our clients ask us if they should be using Facebook to promote their businesses. A common remark we hear is, “It seems like everyone’s using it” – and the truth is, a lot of people are. According to a recent study, there are about 1.4 billion Facebook users worldwide. With Facebook attracting such a large audience, it serves as a great opportunity to reach more consumers, learn about their interests, and the best way to communicate with them.
Bring More Traffic to Your Website

3 Reasons Why Google AdWords Should Be Part Of Your Marketing Plan
If you’ve tried improving your organic (unpaid) search engine ranking and aren’t seeing the desired results, it may be time to utilize a pay-per-click marketing strategy like Google Adwords to help bring traffic to your website. Don’t let the term “pay-per-click” fool you into thinking of expensive, complicated advertising systems – AdWords is an extremely cost effective, clear-cut marketing strategy that can help boost search engine ranking and website conversions.
Gaining 5-Star Reviews Made 5x Easier

A great way to offset not-so-flattering online reviews is by gaining positive ones. (Read our blog post for help responding to negative reviews.) This may be much more easily said than done, but the path to glowing customer comments is easier than you might think – just remember “BASS.”
A Simple Guide to Creating Web Content

For Part 3 of our Getting Back to Basics series, we shine a spotlight on a topic that we’ve touched upon in part 1 and part 2: how to write great web content. While writing web content can seem like a challenge, with the proper technique and a little practice you’ll be churning out fresh, relevant content in no time!
Knock the Socks Off Your Customers

Let’s start with the basics. What is a blog? A blog is a place on the web where you can create and post short-form content. Content that is relevant to your business or organization.
A blog is used to increase the web presence of a business by discussing industry-related topics in an informal setting. For example, if you own a business that sells tires, you could discuss the benefits of using snow tires in the winter, and then tell the customer why they should buy the snow tires from you.
Besides promoting the services of your business, there are many other ways blogging can help. Here are 5 simple facts about blogging you need to know: