Whether it’s a blog post or social media update, you’ve created content. Now, you’re wondering how to best share it with others. You know that sharing your content can benefit your business by raising brand awareness, attracting potential customers, and possibly even converting them. You just need the right promotional strategy.

Here are seven ways to promote your content:

1. Choose the Right Platform
If you use social media, you know that promoting your content should keep your audience and platform in mind. Consider your buyer personas or fictional representations of your ideal customers. Then, choose a social media or platform that they may use.

Keep in mind that platform’s standards for content created. Let’s say you’re a photographer. An Instagram profile to display samples of your work would be the best way to promote your content. Whereas if you create videos, a video platform like YouTube may be a better fit.

2. Audit Your Content
In the modern marketing landscape, it can be easy to create a lot of content. You can create posts on social media, write blogs, and record videos. It may not seem like it, but you may have more content than you need.

It might be a good idea to perform an audit of your content. First, list out all of the content you’ve created and what format it is in. From there, you can determine if you need to create more content or repurpose it. To do this, you could create a video based on a blog post.

3. Decide When to Promote Your Content
Timing is key when it comes to promoting your content. You want to reach your audience in a timely manner without overwhelming them. If you want to avoid ending up in readers’ spam folders, for example, you may only want to send email newsletters once a week. On the other hand, social media platforms like Twitter reach more people when used multiple times per day.

The good news is that you don’t need to guess to determine when to promote your content. Many analytics programs highlight the times and days that users are most active. If you have a WordPress blog, you can see what time and day readers engage with your posts. Then, you can schedule content to be released around those times to reach the most people.

4. Remember Your SEO
For people to consume your content, they need to be able to find it. This is where your search engine optimization or SEO strategy comes into play. This is especially important when creating written content like the text on your website or blogs.

Ideally, you should have around 400 words of content per website page. You should also include keywords that you’d like to rank in search engines for in your content. That way, your content will appeal to both your target audience and search engines.

5. Pay for Promotion
Like all advertising, paid advertising on social media and other platforms provide you with an opportunity to share your content. Even if you’re a small business that is just starting, you can afford paid advertising.

Along with creating attractive advertisements, outline a budget. Paid advertising platforms can tailor your reach based on the amount of money you’re willing to contribute to ensuring that your content reaches the widest audience possible.

6. Involve Your Followers
The best part of social media is the opportunity it provides you to build a relationship with your followers. When promoting your content, you can use this relationship to your advantage. To start, encourage followers to share your content on their own social media profiles.

You can also have them create user-generated content to be shared on your social media profiles. One way to do this is by hosting contests where users share photos of themselves or your product that can be used in future social media posts.

7. Build Relationships
In the modern marketplace, relationships are key. They can also help you to promote your content, especially with others in your industry. If you create content that highlights your expertise and builds authority, others will likely link to your website or blog. Those links called backlinks, improve your SEO while also promoting your content.

You can also co-create content with others in your industry. Giving interviews on podcasts, guest blogging, and co-authoring journal articles are all ways to co-create content. This also benefits the other party as those who consume your content will likely follow theirs and vice versa. Along with gaining credibility in your industry, you get to tap into a new audience.

However, relationships outside of your industry can be just as beneficial. Influencer marketing is becoming increasingly popular. In this type of marketing, brands partner with social media users, called influencers, who create content using the product in question for compensation from the brand.

Ready to Promote Your Content?
Creating and promoting content is an important part of your overall marketing strategy. If you’ve created content but aren’t sure how to best promote it, we can help. Contact Links Web Design for a free consultation today.

Links Web Design is an Online Marketing Agency in Bangor, ME, and Fruitland Park, FL.
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