Many clients ask us if they should use Facebook to promote their businesses. A common remark we hear is, “It seems like everyone’s using it!” The truth is, a lot of people do.

According to a recent study, there are about 1.4 billion Facebook users worldwide. With Facebook attracting such a large audience, it serves as a great opportunity to reach more consumers and learn about their interests. It’s the best way to communicate with them.

To get started with Facebook:

1. Create an account.

In order to create a business page, you need an account. This account will be linked to your business page. Its user will be the administrator.

The administrator holds full access to make changes to all aspects of the page. You can give others permission to make edits to your page. You can assign multiple levels of access, too.

If you don’t have an account yet, visit Facebook.com to sign up. Otherwise, make sure you are logged in. Then, go to www.facebook.com/pages/create.

2. Select a business page type.

When you navigate to Create a Page, you will be presented with a list of options with which to specify your business type (ie. Local Business, Institution). Selecting a page type displays a page sign-up form with additional ways to classify your business.

3. Create a page.

When you fill out the page sign-up form, you can further specify your business type. If you select a Local Business page, you can choose a category to further describe it. For example, “Event Planning Services” or “Shopping & Retail.” Fill out the required information. Then, click the “Get Started” button.

4. Set up your page.

Once you create your business page, add additional details like a custom web address and profile picture. Facebook gives you the option to skip any of these steps. Taking a few moments to complete them makes it easier for users to find your page and improves its ranking with search engines.

Facebook makes it easy to connect with your customers online and increase brand engagement. Just pick your page type, add a few details, and presto! You’ll be on your way to social media glory!
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Links Web Design is a Website Design Company in Bangor, Maine.