Making The Most Out of Your YouTube Videos
One of the greatest internet tools of promotion is YouTube. It allows anyone to upload videos of any type for nearly any purpose. With over 30 million visitors per day, YouTube is the first place most people go when looking for a video.
However, when over a hundred hours of video are being put on YouTube every single minute, how on Earth can you make your videos stand out among the hundreds of millions of others? Here are some tips on how to tweak your vids for maximum search results.
Optimizing
Optimize your video by using the most intriguing title, the best keywords, tags, and descriptions. Don’t stuff the video with keywords. You reach a point of diminishing returns with more than 10.
Therefore, begin by listing all the relevant keywords you can think of. Then, narrow it down to the best dozen. Always include keywords and tags that reveal where the video was filmed and relevant names.
Title
An intriguing title is just as important to a video as it is to a book. The best titles tell the viewer what they can expect to see. It can a challenge sometimes to summarize a video into a brief sentence or phrase.
The shorter and more concise the title, the better it works to attract viewers. Aim for a title of fewer than 125 characters. Make it as descriptive as possible. Always include at least one keyword in the title.
Description
The description section of the video is a great place to intrigue your readers, ideally while also using your best keywords. Don’t try too hard to use them. Keyword stuffing comes across as spammy.
Make your description have an easy, natural flow. At some point in the description, include a link to your own website. Thereby, this turns your videos into natural promotional tools for your other relevant projects. As a bonus, such a backlink raises the search rank of the site you link to.
The Thumbnail
YouTube automatically provides a picture from your video that people see before they play it. Generally, whatever happens at the halfway point of the video. The resulting image is seldom the most effective one you could use. Take the time to customize the thumbnail. That way, it makes a good first impression that tempts visitors to watch your video.
Quality Counts
No matter what you do to promote your video, remember there is no substitute for quality. The best-promoted video in the world ultimately flops if it can’t deliver the quality content viewers demand.
As long as you have solid content, maximum optimization, an intriguing title, a compelling description, and a well-chosen thumbnail, your video has the best chance of reaching its intended audience.
———————————————
Links Web Design is a Website Design Company in Bangor, Maine.
