Storytelling for Your Business
Every business has a story, including yours. That is why storytelling can be a valuable part of your overall marketing strategy. You can create a connection between your business and its current and potential customers … Read More
Define Your Brand, Define Yourself
Defining your brand is an integral part of your business’ marketing plan. You can have a name, website, brand colors, design aesthetic, and logo without having a defined brand. Your brand is what you stand … Read More
What’s Your Brand?
Your brand is what helps you stand out from the crowd and is what your customers think of when they think of you. You may think that your brand is just your logo, colors, and … Read More
Building Online Marketing Strategies for Small Businesses
Small businesses can have huge potential. Unfortunately, far too many of them don’t know how to handle marketing. They neglect to use the Internet to their advantage, which can have a huge impact on their business. While some small businesses may not have the time or money to devote to marketing, many others simply don’t know where to begin or what to do. Aside from building a website, they’re at a loss for how to market their business online. Luckily, it doesn’t have to remain a mystery. Here’s what every small business should do to market their products or services.
Tips for Optimizing Your Website for Mobile Users
