We Appreciate Your Feedback.
It’s happened – your business has gotten a negative review online. What do you do now? First of all, don’t panic. It isn’t as bad as you think.
There are a few variations of the types of reviews consumers will leave. Let’s focus on the reviews that are constructive criticism. That is, a negative review left by an unsatisfied consumer, leaving business owners with information that can be used to improve future customer experiences.
It is important to remember that this is most likely not personal. Angrily responding will not work. So relax, take a deep breath and follow these simple steps for responding to the negative feedback.
This Business Sucks!
At some time or another, you may encounter a customer that isn’t satisfied with your business and voices dissatisfaction via a negative review online. That review, be it 50 or 500 words, can have a powerful impact on your business’ reputation.
Respectfully responding to negative online reviews is an important part of managing your reputation. The first step in responding to online reviews is to know when something is posted about your business. With hundreds of of places someone could mention your business, how can you possibly know you know when something is posted about you on the web? Here are three services that can help monitor your online reviews.
Establish Your Brand with a Human Touch
via pammarketingnut.com
Strengthen Your Brand
“Brand” is a single term referring to a multitude of marketing activities that all contribute to a cohesive image of your business. In a world where technology is increasingly prevalent, it’s vital that business owners relate to their audience with a human touch. This means treating your customers like living, breathing, human beings and not like a statistic or data point. Remember, at the end of the day, they are the ones participating in your facebook posts, or 1+’ing your page on Google+. Pam Moore, CEO & Founder of the design agency Marketing Nutz, elaborates on the importance of humanizing your brand and what it means to maintain it in a blog post.
Connecting Awareness with Sales
via convinceandconvert.com
Attract More Customers
The idea seems simple: the more people who know about your business,
the greater the chances that they’ll buy your product or service. But
how do you make sure people know about your business? In this article,
marketing strategist Jay Baer discusses how to create different types of
awareness and explains the difference between “helping” and “selling.”
10 Things Every Marketing Website Needs
Let’s be honest. There’s no magic formula for the “perfect” website. There are however, measures you can take to greatly increase its chances of success.
