Creating a Call to Action – Whiteboard Wednesday
In this week’s Whiteboard Wednesday, Lenny Ford describes how to create an effective call to action for your website landing pages.
Crafting a Value Proposition – Whiteboard Wednesday
In this Whiteboard Wednesday from Links Web Design, Lenny Ford explains how to craft an effective value proposition for any website landing page.
Need To Build The “Perfect” Website?
4 Tips for Writing Great Blog Posts
Writing compelling blog posts is an essential requirement for any website owner. Without intriguing content that captivates readers, website owners struggle to connect with readers, build online clout, and encourage brand loyalty. Unfortunately, writing a great blog hinges on more than simply writing interesting content. Those who blog must also master the art of crafting a post that uses the right structure and plays well with search engines. Fortunately, the following tips simplify the process for any website owner who blogs and is eager to amp up their blogging game.
Don’t Waste Time Fishing For Great Ad Copy
Many would say that the sport of fishing is more about technique than luck. You can cast your line as many times as you want, but unless there’s a little technical know-how involved, the chances that you end up reeling in The Big One can be pretty slim. The same can be said when it comes to writing effective ad copy that increases your conversion rate. Whether the ad is for a newspaper, flyer, or Google AdWords campaign, be sure your text includes a hook, line, and sinker.
