Storytelling for Your Business

Every business has a story, including yours. That is why storytelling can be a valuable part of your overall marketing strategy. You can create a connection between your business and its current and potential customers … Read More
Video Marketing 101

If you’re not using video in your marketing strategy, you’re missing out on a great opportunity. People consume content in various ways online. One way becoming increasingly popular is video, with nearly half of all … Read More
Business Blogging 101

Creating and sharing content is essential to marketing your business online. One way to do that is by writing a blog. Blogging allows you to share your expertise with a wider audience than you otherwise … Read More
How to Create a Content Calendar

Planning is key to everything you do when it comes to marketing. That is why having a content calendar should be part of your content marketing strategy. This tool can help you to plan marketing … Read More
Why Should You Include Video in Your Marketing?

Any good content marketer knows that people consume content in various ways. One way that is becoming increasingly popular is video. Nearly half of all consumers want to see videos from brands. Here are six … Read More