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Don’t Waste Time Fishing For Great Ad Copy

Don’t Waste Time Fishing For Great Ad Copy

Many would say that the sport of fishing is more about technique than luck. You can cast your line as many times as you want, but unless there’s a little technical know-how involved, the chances that you end up reeling in The Big One can be pretty slim. The same can be said when it comes to writing effective ad copy that increases your conversion rate. Whether the ad is for a newspaper, flyer, or Google AdWords campaign, be sure your text includes a hook, line, and sinker.

Google’s New Take On Search

Google’s New Take On Search

One way Google provides the most relevant search results is by matching search keywords to keywords within the content of a web page. When someone enters a search query, Google looks for web pages that use the term that was searched. The frequency in which that exact keyword phrase appears on a web page is a significant factor in calculating how that page ranks in a search.

Now, Google has extended its matching ability by not only looking at exact keywords, but by better understanding the essence of the topic being searched for. This allows Google to match a broader range of keywords to appropriate pages on the web.

3 Web Content Creation Tips to Help You Get to The Top of Google

3 Web Content Creation Tips to Help You Get to The Top of Google

Last week, we let our readers in on the secret of getting your website to the top of Google. Just in case you missed it, here it is again – there is no secret! Google displays web pages with quality content that people want to read and share at the top of its search results.

It may seem daunting at first, but the process of creating quality content with search engines in mind is fairly simple – just follow these 3 tips:

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"Links Web Design took over our website in 2018 and we are extremely happy with the quality of the site they created for us as well as the professional and responsive services they provide. They are quick to get back to us with any questions we have or modifications we request. I highly recommend their services to any business looking to improve their website presence!"
"I've been a customer for close to eight years now. Links Web Design not only provides the best SEO in the business, their tech support is dedicated to ensure my website complies with my vision. No challenge is too big or too small. You will not find a better web design company that is as responsive, professional and, above all, excels in customer service."
"I knew when I opened a small campground that my website could literally, make or break my business. I did my homework and chose Links Web Design. I could not be happier with the decision. They broke the process into simple steps, without delay and involved us so that our website reflects us and not the designers. The follow up and support has been exceptional, the price is so reasonable I hesitate to say lest they read my review and realize they are underpaid for the service provided."
"In today’s world, a business needs a website. Unfortunately, everyone from the boyfriend of your neighbor’s daughter to the not-so-local chain of television stations to someone you’ve never heard of is trying to convince you that you should choose them. When I chose Links Web Design to develop the website for our business I was looking for four things; 1) knowledge and ability - can they design a website that not only looks good but that s easy to use, and that will be ranked high in search engines. 2) The people; are they easy to work with, trustworthy, in it for the long haul, and LOCAL. 3) Reliability; will they keep my website updated and maintained so that it remains accessible. And lastly, 4) Price; am I getting a good value for my investment. When I reached my decision it was clear the best choice was Kristy and Ken Kimball at Links Web Design in Bangor. I felt that way when I first selected them and still feel that way years later. If you are a business or non-profit that has a website you need to talk to Ken and Kristy and Links Web Design.- Don Hanson, Green Acres Kennel Shop, Bangor, ME"
"Links web design has been very consistent with estimate leads from my web site and they have done a fantastic job with updates I have sent them. Also, one of the best compliments for Links is when customers tell me they called only me because of my website!"
"Links is incredibly reasonable, easy to work with and produces terrific Web sites. Updates are a breeze to submit and are done quickly. They know their stuff! They are organized, professional and talented. Best bet for your Web site in my book."
"I would definitely recommend Links Web Design. They were professional, creative, and easy to work with when setting up our business web site! They are the best around!"
"LInks has done a fantastic job with our website and helping us to 'pop to the top' when people search for services like ours. We often receive multiple qualified inquiries a week."
"Links has been taking care of my website for almost 2 years and we could not be happier Ken takes pride in what he does. Highly recommended by Heavens Best Pest Control"
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