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Two Key Elements of a Successful Website

Robots, Oh My!
Search engine optimization (SEO) is based off of the knowledge that the internet is made up of “robots”. These robots need to read a website in order to ensure that they are sending people to a site in which the searcher will find what they are looking for. That is the robots only mission, putting people in front of the information in which they seek.
Google’s New Take On Search

One way Google provides the most relevant search results is by matching search keywords to keywords within the content of a web page. When someone enters a search query, Google looks for web pages that use the term that was searched. The frequency in which that exact keyword phrase appears on a web page is a significant factor in calculating how that page ranks in a search.
Now, Google has extended its matching ability by not only looking at exact keywords, but by better understanding the essence of the topic being searched for. This allows Google to match a broader range of keywords to appropriate pages on the web.