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How to Choose the Best Web Designer in Maine

When looking to have a website created in Maine, it’s essential to know how to choose a web designer that is right for you.   Let alone finding one that is actually worth your time and money, one that fully comprehends what it takes to create a fantastic website design and has all of the skills that are needed to implement the creation. However, there is a wide range of steps that need to be taken into account before choosing a web designer, which will be discussed in further detail below.
 

5 Reasons Why Your Business Should Start or Be Blogging

5 Reasons Why Your Business Should Start or Be Blogging
The new word of mouth online is the blog.  Instead of getting new trends from friends and family, people are now checking their favorite bloggers in order to find out what businesses to frequent next. With this in mind, if you have a website, you need to blog.  This is because you can engage your audience through the medium that they are most interested in.
 
Most web design companies (we would hope) understand the power of blogging when it comes to search engine optimization and Google PageRank. Even this does not exhaust the reasoning behind blogging, although it is a good enough reason in itself. Basically, if you are not blogging, then you are placing yourself behind the eight ball of your competition is. They are building their links as well as their trust within Google algorithms for the long term, and your business will slowly and surely be pushed out of the organic listings if you do not change your behavior soon.
 
There are many other technical reasons that you should be blogging as well. No matter your industry, your business can definitely benefit from the effort. Here’s why:
 

How to Successfully Blog – 13 Tips That Work

How to Successfully Blog – 13 Tips That Work
Blogging is a great way to promote your product or service, or even just your ideas or recipes. Trends for how to best market and expand the reach of your content rapidly changes and it can be difficult to stay abreast of the trends. While you may be an effective blogger, using tried and true tips and hints, these may be limiting the reach of your content. We have compiled some of the most effective tips for how to get the most out of your blogging and how to get your content to the most people possible.
 
The pros have shared some of their best secrets for how to keep your blog successful, popular and, most importantly, visible to as wide of an audience as possible. What follows are some great tips that you can employ today to help increase the visibility of your blog.
 

Two Key Elements of a Successful Website

Two Key Elements of a Successful Website
Robots, Oh My!

Search engine optimization (SEO) is based off of the knowledge that the internet is made up of “robots”.  These robots need to read a website in order to ensure that they are sending people to a site in which the searcher will find what they are looking for. That is the robots only mission, putting people in front of the information in which they seek.

Google’s New Take On Search

Google’s New Take On Search

One way Google provides the most relevant search results is by matching search keywords to keywords within the content of a web page. When someone enters a search query, Google looks for web pages that use the term that was searched. The frequency in which that exact keyword phrase appears on a web page is a significant factor in calculating how that page ranks in a search.

Now, Google has extended its matching ability by not only looking at exact keywords, but by better understanding the essence of the topic being searched for. This allows Google to match a broader range of keywords to appropriate pages on the web.

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