Building Online Marketing Strategies for Small Businesses

Small businesses can have huge potential. Unfortunately, far too many of them don’t know how to handle marketing. They neglect to use the Internet to their advantage, which can have a huge impact on their business. While some small businesses may not have the time or money to devote to marketing, many others simply don’t know where to begin or what to do. Aside from building a website, they’re at a loss for how to market their business online. Luckily, it doesn’t have to remain a mystery. Here’s what every small business should do to market their products or services.
Providing Unique Value in Your Website Content

Your success online depends a great deal on the value of your content. No matter what you are marketing, it’s up to you to provide your audience with content that’s original, high quality and relevant to their needs. Many things have changed in the world of online marketing. We’ve seen the growth of social media and the rise of mobile devices, for example. What hasn’t changed however, is the need for great content. Let’s look at how you can provide the best possible content to your audience.
Link Building is Dead – Long Live Link Building
In this week’s Whiteboard Wednesday, Lenny Ford explains what link building is and how to build a link building strategy for 2015.
Ranking in Google’s Local Pack – Whiteboard Wednesday
This week’s Whiteboard Wednesday is part four of our four part series on how to improve Google search position for local businesses. In this video Lenny Ford explains how to have your local business show up in Google’s local pack and how to improve it’s position.
Ranking in Local Search Results using Google AdWords – Whiteboard Wednesday
This week’s Whiteboard Wednesday is part two of a four part series on how to improve Google search position for local businesses. In this video Lenny Ford explains what Google AdWords is, what some of the benefits of it are and how to get started with a Google AdWords campaign.