Providing Unique Value in Your Website Content
Your success online depends a great deal on the value of your content. No matter what you are marketing, it’s up to you to provide your audience with content that’s original, high quality and relevant to their needs. Many things have changed in the world of online marketing. We’ve seen the growth of social media and the rise of mobile devices, for example. What hasn’t changed however, is the need for great content. Let’s look at how you can provide the best possible content to your audience.
15 Best SEO Practices For Structuring URLs
The structure of domain names as well as URLs can be considered one of the cornerstones of SEO best practice. While this won’t apply to necessarily every page that you make on your website, it will have an overall effect that should definitely be focused on.
Google+ – What it is & How to Use it
Many businesses are using Google Plus to promote their products and services. Google Plus is a social networking site owned by Google Incorporated. The site has two main components: the front end and the back end. The front end component is what people see when they log in to their Google Plus accounts. The front end is the user interface that allows you to do things on Google Plus. The back end is the component that you do not see; it resides in Google’s massive database. There are many advantages of using Google Plus to promote your business.
Link Building is Dead – Long Live Link Building
In this week’s Whiteboard Wednesday, Lenny Ford explains what link building is and how to build a link building strategy for 2015.
Ranking in Google’s Local Pack – Whiteboard Wednesday
This week’s Whiteboard Wednesday is part four of our four part series on how to improve Google search position for local businesses. In this video Lenny Ford explains how to have your local business show up in Google’s local pack and how to improve it’s position.
