One question we’re often asked is, “What’s the secret to getting my website to the top of Google?” The “secret” is deceptively simple in that there is no secret. Google made it public knowledge from the beginning of how to come up on top. Create quality content that people want to read and share.

What this really means, is that to rank on top of Google, your website needs:

1. Useful, properly formatted content pertinent to the search the user made.
2. Relevant links from other web pages that lead to your website.

If you follow technology or business news, you’ll regularly read about how Google changed its search algorithm, negatively affecting thousands of websites.

When you read this, you may wonder, was my website one of those?

Perhaps it was. If you have quality content that people want to read and share, then your website most likely moved up in search results, not down. This is because the updates that Google makes to their search algorithms lower or remove websites without quality content and improves the ranking for those that do.

Over the years we’ve heard many “arguments” against creating quality content such as “I’m in a niche field. No one will link to my website,” or “I’m a small local business. No one will link to my website.” Both of these arguments don’t hold up. When you publish quality content on your website, it eventually ranks better than the competitive websites with lower-quality content.

To Put This All Together

Having quality content on your website is your single best to-do item to improve your Google search position. Google always does its best to reward quality content and devalue poor content. It’s also important that your content is properly formatted, follows web standards, and contains relevant keywords. That gets a bit more technical and is a topic for future blog posts.
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Links Web Design is a Website Design Company in Bangor, Maine.