Content is an essential part of any marketing strategy. It can inform, entertain, or otherwise engage your audience. As you start creating content, you may wonder, “what is great content?”

Here are 4 attributes of great marketing content:

1. Great Marketing Content is Relevant.

Visitors are coming to your website for a reason. What they find must be relevant to them and their needs. This is why it is important to know what demographic your brand appeals to most and what their consumer habits are. You can find this out through data collected via surveys or analytics programs like Google Analytics.

Along with appealing to your target audience, your content must be timely. Along with running promotions for certain holidays, you must keep up to date on what’s new in your industry. If you’re among the first to share news, trends, or other information, your content will be highly valued by peers in your field and customers alike.

2. Great Marketing Content is Unique.

Your content can be unique in the information that it shares and in the way that it’s presented. Creating original content builds your brand and helps your ranking in search engines. On social media, unique content is more shareable, which increases your brand’s reach.

As you create content, keep in mind that different people prefer different types of content. Some prefer reading articles, while others prefer watching videos. A single piece of content can be improved and appeal to a wider audience when you add a visual element like an image or video.

3. Great Marketing Content is Helpful.

Your current or potential customer wants you to help them solve a problem they have. For example, if you are a financial advisor, they may be seeking information about saving for retirement. That being said, visitors to your website will appreciate content that answers questions they may have, which makes it helpful to them.

You have to know what your audience wants from you and provide them with content that gives it to them. To determine this, create content that helps your business by engaging with your audience. Encourage feedback through reviews, surveys, and social media posts. Pay attention to those responses and use that feedback to improve your content’s helpfulness to your potential customers.

4. Great Marketing Content is User-friendly.

Your content needs to be accessible before it can be helpful to anyone who visits your website. Your website should be easy to navigate with the use of menus, buttons, and other navigation features that will bring your visitors to the content they are seeking. The layout of your content should be easy to read, have adequate spacing between text, and contain relevant images.

Your website should also load fairly quickly. Visitors will not wait to view your content, but will move on to a competitor’s site where they can access the information faster. You have mere seconds to make a good impression, so take advantage of that time with eye-catching images and other content.

Putting it All Together

Great marketing content must be relevant, timely, user-friendly, and helpful. You should strive to develop your own voice and style so that your content is unique to you and your brand. If you need help creating content, contact Links Web Design for a free consultation. We’d be happy to help you create unique content that expresses your brand’s personality.

Links Web Design is a Content Marketing Agency in Bangor, ME, and Fruitland Park, FL.