Here are eight places to find potential blog topics:

1. Stay Up to Date
With so much information available online and in other formats, it can be overwhelming to keep up. When looking for ideas for your own content, consider looking at publications in your industry. Trade magazines, blogs, and social media accounts are great places to start.

If you belong to a union or other professional organization, consider following their publications and social media accounts as well. For example, teachers’ unions often post news relevant to education as a whole. If you’re a tutor, these can be useful sources of information for you.

However, if you use social media, you need to filter conversations to those most relevant to you and your work. This is where hashtags come in. Consider following hashtags relevant to your industry. For example, #education would be a hashtag for education.

2. Keep Up With Your Competitors
In an effort to market their businesses, your competitors are also creating content. This content can inspire your own. Consider following their blogs or social media presences. Note what they’re doing well and what they could do better.

Then, create content that fills the gaps to stand out to potential customers. Remember, they’re going after the same customer base that you are. You want to give potential customers a reason to choose you over the competition.

3. Ask Questions
Your customers come to you with questions about your product or service that they need to be answered. These questions can serve as possible blog topics while allowing you to give your customers the answers they’re looking for.

You can also use your blog as a place to ask your own questions and gain answers from experts in your field. For example, if you want to write a blog about pet nutrition as a pet shop owner, you could consult a veterinarian for advice and information to include in the post.

4. Write Reviews
Most consumers today look at reviews of products or services before purchasing them. That is why it is especially useful to share your product or service reviews on your website or blog. One way to do this is by having a customer contribute a longer review as a blog post.

You can also review literature related to your industry to provide more information. Let’s say that you’re a nutritionist. You could review a book about a popular diet trend. That way, you have the opportunity to share your expertise while also contributing to conversations occurring in your industry.

5. Invite a Guest Blogger
Although it’s your blog, inviting a guest blogger can add a new perspective to your content while building relationships in your industry. This can also help build your follower base and expand the reach of your content.

More than likely, your guest blogger’s followers will consume your content as well as theirs. The same goes for your followers, as they may look into the guest blogger’s content. In the end, this relationship is mutually beneficial.

6. Repurpose Content
Just because you’ve created a piece of content and published it doesn’t mean you’re done with it forever. In fact, a great source of inspiration for future blogs exists in posts you’ve already created.

You can expand upon ideas in the post or focus on subtopics related to the topic you’ve already written about. If you want to expand your reach further, use this blog post to create other types of content like videos, social media posts, and more.

7. Teach a History Lesson
If your business was passed down between generations, there is likely some history there. Even people outside of your family would be interested to learn about it. That is why it may be worth it to share the history of your company, product, or service in your blog posts.

8. Share Your Knowledge
If you sell a new or complex product, how-to blog posts can be especially helpful. Let’s say that you sell exercise equipment. You can break down how to use your equipment into simple steps. You can include photos of yourself using the equipment to add a visual element.

Get Started Today!
There are so many possibilities when it comes to creating marketing content, especially when you have a blog. The only limit to finding new blog topics is your imagination.

Links Web Design is a Digital Marketing Agency in Bangor, ME, and Fruitland Park, FL.
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