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Why Mobile-Friendly Website Design Matters

Why Mobile-Friendly Website Design Matters

​It is estimated that over half of all Internet use happens on a mobile device like a smartphone. Because of this, you should consider implementing a responsive, or mobile-friendly website design. If not, you may miss out on mobile device users who could be your potential customers and other opportunities.

Here are 10 reasons why mobile-friendly website design matters:

1. You Only Have One Website
Though this practice is becoming outdated, some businesses have both a mobile and a desktop website. This is not recommended as you will have two websites to maintain instead of just one responsive site that works on all devices. If you pay a web design agency to create and maintain your website, having just one website saves you money as well as time.

2. Search Engine Rankings
With a mobile responsive design, your website will have only one URL. It will also display identical HTML on all devices. What this means is that search engines only have one website to crawl and index instead of two. As a result, it is easier for your website to rank higher in search engine results.

3. Better User Experience
With a mobile responsive design, your website adjusts to the varying screen sizes that it is viewed on. Whether your site is being viewed on a desktop or mobile device, it will be easy for users to navigate and read. As a result, users will be more likely to engage with your site and your business.

4. Increased Speed
You have less than five seconds to make a good first impression on visitors to your websites. Responsive websites require you to use smaller image file sizes that load quickly on mobile devices. As a result, your website’s speed will improve along with its search engine optimization (SEO).

5. Customer Contact
A visitor to your website is interested in your product or service. A mobile-friendly website allows them the opportunity to contact you quickly and easily. One way to do this is by including click-to-call buttons and links in your content. When they click on one of these features, they can use their phone to speak to you directly without having to look up your number.

6. Share Your Social Media
If you’d prefer that your customers contact you through social media, you can add social media icons to your site that will open the app on their device if it is downloaded. That way, users can message you through social media. They may even engage with your posts while they’re on your profile.

7. Simpler Design
While you may want to include all kinds of images and content on your website, simpler is better when it comes to responsive design. Compare the size of your finger to a computer mouse clicker. Make sure that elements like navigation menus are simple and spaced enough for mobile users to use without inadvertently pressing the wrong button.

8. Local Traffic
If you have a physical location, a responsive website allows visitors to find you more easily than they otherwise would. Including a map through a program like Google Maps allows users to get directions to your location right from your website. They don’t even need to plug the directions into their GPS as they can use their mobile device.

9. Data Tracking and Analysis
Having a mobile-responsive website allows you to track how visitors are accessing your site. From there, you can collect and analyze data about those who access your site using mobile devices. This can inform your marketing strategy and other decisions you make about your business based on this data.

10. Keeping Up With Your Competitors
Your competitors may already have a mobile responsive website. That is just another reason you should have one as well. Remember, you’re competing for the same customer base. If potential customers can access your competitors’ websites on their devices, but not yours, they may just go to them.

Do You Need a Mobile-Responsive Website?
Optimizing your website for mobile is more than just another item on your to-do list when designing a new website or updating an existing one. It is an opportunity to gain more traffic to your website from mobile device users. If you need help making your website more mobile-friendly, contact Links Web Design for a free consultation today!

Links Web Design is a web design agency in Bangor, ME, and Fruitland Park, FL.​​

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