​If you’ve created marketing content for any amount of time, you’ve likely heard that you can repurpose your content. To do this, you can take a longer piece of content like a blog post and break it into smaller pieces across various platforms, like social media posts or videos. However, you may be wondering why you should do this.

Here are five reasons why you should repurpose your marketing content:

1. Added Value
You may think that your followers don’t want to see the same content from you everywhere, but they do. They see additional value in the other pieces of content you’ve created, even if it is a variation of something you’ve already created. This is why repurposed content adds value to your existing content.

To do this, you need to modify your content to fit the platforms you decided to repurpose it on. Let’s say that you’re a chef who keeps a blog with recipes. Creating a video of yourself making one of these recipes adds value to those who learn better through visual means. Although the messaging is the same, the format in which it’s consumed is different.

2. Extend Your Audience
If your business has a wide range of potential customers, you want to have as wide an audience as possible for your marketing content. Repurposing this content can help you reach new audiences that you otherwise would not have. To know where to extend your reach, create a buyer persona of the ideal audience you’d like to reach.

Consider the types of media they consume, including social media platforms. Then, focus your attention on those platforms. Let’s say your business focuses on entrepreneurs, like a marketing agency. You want to reach people looking for help marketing their businesses. Knowing this, focus on professional platforms like LinkedIn, where these people likely spend their time.

3. Search Engine Result Placements
If you have your own website, you know the importance of ranking in search engine results and some actions you can take to improve your ranking. Did you know that repurposing content is one way you can gain search engine result placements?

If you have a blog, a website, and a few different social media profiles, you can rank in search results for each one. However, you still need to focus on other areas of your search engine optimization (SEO), like writing content for a blog or website that includes keywords.

4. Staying Relevant
We live in a fast-paced world. By staying up to date with what goes on in your industry, you stay relevant. This allows you to repurpose your content by adding new or updated information to something you’ve created in the past.

Let’s say that you own a car dealership. Although the makes and models of cars you sell may stay the same from year to year, new model years may have different features than previous ones. You can add to content you created about last year’s model to reflect those changes.

5. Easier Content Creation
Whether you have an entire department dedicated to marketing or creating all of the content yourself, making content creation easier through repurposing can save you time and money. At the same time, it can increase the number of potential content pieces and topics to choose from.

When creating a content calendar for the year, you may want to have a theme for each month. Consider starting with one long piece, like a blog post centered around your theme. Then, break the main topic into subtopics that can be written about on the blog or used to create other types of content like videos.

Ready to Repurpose Your Content?
Just because you’ve already published a piece of content doesn’t necessarily mean you’re done with it forever. You can always repurpose the content to add new ideas, information, or formats.

Links Web Design is a content marketing agency in Bangor, ME, and Fruitland Park, FL.​​