Online Marketing refers to using the power of the Internet to reach potential clients looking for your services. Web design, search advertising, display ads, and search engine optimization all play a role. Each has its benefits and drawbacks. We’ll help you navigate the complex landscape of online marketing and ensure you see a good return on your investment.
The Basics: Your Website
Your website is the most important part of your online marketing efforts. All of your advertising should direct people to your website, and it’s where people will naturally go to learn about you. Your website needs to be a good resource for information about your business, with both current and prospective customers visiting it.
To be successful, your marketing website needs to:
- clearly identify who you are
- intuitively describe what you offer
- communicate a clear and concise value proposition
- have a clear call to action so that visitors know what to do next
We can ensure your website performs these four basic functions with a free review of your current website or help you to build a new one.
Search Advertising with Google Ads
Google Ads puts your website in front of people searching for your products and services. With a properly structured campaign and website, Internet searchers who see and click on your ad are pre-qualified leads. This focuses your advertising spending on only the people that need your service and gets the most from your marketing budget.
Our standard Google Ads management service includes:
- Keyword research, bidding, and ad group management
- Setup and management of spending limits, geo-targeting, conversion tracking, and analytic reporting
- Managing ad variations and landing pages for ad groups
- Regular analysis of bidding strategy, quality score, and ad position
You can learn more about using an Ads management service directly from Google, Working With Third-Parties
The Best at What We Do
As the first Certified Google Partner north of Portland, we have the experience and knowledge to make your online marketing campaigns
a huge success. We are a small agency that can offer you big results. Drive traffic, increase sales and make an impression.
Search Engine Optimization
Organic Search Engine Optimization (SEO) improves your website’s position on Google and other search engines for specific search terms. This drives qualified visitors to your website and enhances user experience. SEO is as important now as it ever was despite recent changes by Google causing some to claim otherwise.
The rules of the game have changed and continue to evolve, but the results from a well-executed SEO strategy have not. Your website needs to have an SEO strategy in place for you to have any chance of being successful in your online marketing.
SEO remains one the most important parts of building your brand through your website for the foreseeable future. We can provide basic insight into your current search standing through a free website review or extensive information through an SEO audit.
Content Strategy
Content strategy for your website is planning and managing content throughout its lifecycle. This includes matching content to your business goals and measuring the success of your content publishing efforts.
With the latest updates to the Google search algorithm along with the algorithm updates on other search engines, your website content has become a focal point of search engine optimization. Factors that didn’t exist until recently, such as Facebook and Twitter indicators, are now considered by search engines and impact your website’s search rankings.
Having a strong content strategy that continually builds the content on your website over the course of weeks and months helps your website stay ahead of the evolving search engine algorithm updates. We can help you build your content strategy to improve your website’s search engine rankings.
Bringing a Human Touch to Marketing
At Links, we put our clients first in all aspects of our business, and our approach to marketing revolves around a solid understanding of who you are and what you do. We’ll meet with you in our office or by phone to discuss your brand and establish marketing goals. Then, we’ll outline a marketing plan that incorporates the best aspects of your business. We strive to provide a human touch to our strategies to help foster relationships across all your marketing platforms.
